SPORT SHARKS AUGUST CAMPAIGN REPORT
The following report will outline the August SMA/CPC/SEO results, content creation, overall strategy/team consultation, and the month of Septembers agenda.
CAMPAIGNS RESULTS:
Clicks: 1,243
Impressions: 114,841
ROI: N/A
Our first round of campaigns generated 1200+ clicks to the site and showed us a lot about how users are navigating our platform. While we only had 1 true conversion, we gathered valuable analytics on our target audience and their needs. Based on the information we now have we will be making minor changes to the site and targeting online users with various ads and copy most relevant to them.
Installed Tracking Pixel
Installed Google Analytics metrics on various on page activities.
Submitted first Site Map
23 Ads Distributed
Our campaigns ran across a wide variety of social channels and websites. We now have a baseline for user targeting and interest.
MANAGMENT
We have been in consistent communication with Roman working to make necessary updates to the site, overall branding, blog distribution, post schedule and grass roots networking.
Roman and I are working directly with a variety of Fraternities and Influencers to build trust in the betting community.
This month we will continue to focus on getting users to test our products and share them with their direct community.
Additionally, we are updating the site with information on how our handicappers make their picks, more information on our track records, and changes to the membership process.
September Goals
Update product check out process
Activate 10 Brand Ambassadors
Launch New Instagram Campaigns
Update Website information and Product Descriptions
Sitemap Submissions for SEO health
Create Discord Community Page + Facebook Community Page
This is a live update feed on the site designated to update users on when their picks are live.
NEW CAMPAIGN
This is the campaign we will be using in the month on Sep.