BRIUT ESSENTIALS

BRAND CONSULTATION AND GROWTH

Health enthusiast and entrepreneur Sharon Farahan launched Briut Essentials in early 2016. Originally with only organic lip balm as her flagship product, Sharon was looking to onboard an entire line of organic health essentials. With a heavy presence in Florida based farmer’s markets, it was time to launch an innovative online shop. Briut initially approached me in February of 2017. The brand was still in its infancy and in need of integrated online solutions. Our team launched a full-spectrum branding campaign which included everything from animated logo design to Facebook and Instagram campaigns.

After our initial web diagnostic, we moved to redesign a user-friendly and analytics-driven Shopify store. Once we defined our target audience based on a multi-level data-driven industry survey, we formulated our all-encompassing strategy. By utilizing a slow drip white hat SEO process our team began to rank Briut Essentials for major keywords on all major search directories (Google, Bing, Yahoo, etc.). Additionally, we harmonized a series of MailChimp campaigns, sponsored Facebook and Instagram ads, and Google Search/Display campaigns. Finally, we embedded all pertinent perma-links and tracking codes to establish a baseline of growth.

After running a series of A/B tests and refining our custom audience demographic settings, we increased Briut Essentials online exposure by over 764%, decreased the average CPC (Cost per Click) by 42%, increased gross revenue by 4x, and established predictable results for quarterly goals. By utilizing an overall multi-channel branding architecture we established an obvious ROI (Return on Investment) based on measurable data.